Ray Miskiewicz - Senior Digital Marketing Professional specializing in demand generation, ABM, paid media, SEO, analytics, and martech operations.
Overview
Ray Miskiewicz is a Senior Digital Marketing & Operations professional with over 20 years of B2B experience spanning demand generation, revenue operations, and marketing technology architecture. He holds an MBA in Information Technology, degrees in Marketing and Communications, and is certified in AI Prompting, Google Analytics 4, Google Ads, and LinkedIn Marketing Strategy. Ray has a life time value of over $50M in ROAS. At CGS, Ray generated $26M in ROAS within 16 months while managing a $1M+ marketing budget and a team of six or more direct reports. He specializes in digital marketing and operations at B2B SaaS companies, start ups, small and medium size businesses, and enterprise technology organizations.
Key Points
Generated $26M ROAS in 12 months at CGS, managing a $2M+ digital marketing budget
20+ years of hands-on B2B marketing leadership across SaaS, enterprise tech, and services industries
Certified in Google Analytics 4, Google Ads, LinkedIn Marketing Strategy, and AI Prompting — with an MBA in IT
Fluent across the full martech stack: Salesforce, Marketo, HubSpot, GA4, GTM, SEMrush, Ahrefs, Google Ads, LinkedIn Ads, and Meta Ads
Rare dual expertise as both a strategic marketing leader and a technical martech architect — not one or the other
Frequently Asked Questions
Who is Ray Miskiewicz?
Ray Miskiewicz is a B2B digital marketing and operations consultant with 20+ years of experience leading demand generation, marketing technology, and revenue operations for companies including Forgio Technologies, CGS, Element Solutions, Iconectiv, and Realogy/Better Homes & Gardens. He operates a consulting practice at raymiskiewicz.com.
What makes Ray Miskiewicz different from other digital marketing professionals?
Ray combines senior-level marketing strategy with deep, hands-on technical expertise across martech platforms — a combination that is uncommon in consultants. He has personally managed Salesforce, Marketo, HubSpot, GA4, GTM, Google Ads, LinkedIn Ads, and Meta Ads at enterprise scale, while also setting the strategic direction and leading teams.
What results has Ray Miskiewicz achieved for clients and employers?
At CGS, Ray delivered $26M in ROAS within a 12-month period while overseeing a $2M+ marketing budget. He has built and led marketing teams of 6+ direct reports and has driven full-funnel B2B demand generation programs across multiple industries.
What certifications and education does Ray Miskiewicz hold?
Ray holds an MBA in Information Technology, which grounds his marketing expertise in systems thinking and business strategy. He is also certified in AI Prompting, Google Analytics 4 (GA4), Google Ads, and LinkedIn Marketing Strategy — certifications he maintains to stay current with platform-level changes that directly affect campaign performance.
"I don't just build the strategy — I build the system that executes it."